Jillian Harris is a lifestyle guru and blogger with exceptional taste. Her home, her family, her style, are all #goals. Last year Jillian launched the infamous Jilly Box - a quarterly box filled with her favourite things. Using a lottery system, those who are in the Jilly Box Insiders Club wait to receive the elusive email on launch day. If you're lucky enough to receive an email, you might be able to snag that season’s box, but only if you're fast! Those who receive the email, and have quick reflexes, add their Jilly Box to cart sight unseen and wait (not so patiently) for the day it ships. When it arrives, it's beautiful. The packaging is like art and it blends into your seasonal decor seamlessly. But nothing could prepare you for what's inside. Over $500 of products purchased for less than $200. It’s filled with everything you could want for the season from small local businesses. Needless to say, we are in awe of the whole Jilly Box experience, maybe even a little jealous, but if anything it got us thinking: We are not the Jilly Box, but that's OK. We don't have custom boxes for each seasonal release. For now we are working with kraft boxes with our logo stamped on the top. But that's OK. We can't offer hundreds of dollars of products for a fraction of the price. But that's OK. We don't sell out hours after launching our boxes. But that's OK. There are many things that the Jilly Box offers that we don't, but one thing is the same: like Jillian we are committed to sharing products from local small businesses that you'll love. Ultimately we have a choice. We can look at everything around us and compare until we’re blue in the face, or we can accept who we are as a brand and just be us. That's The only thing we know how to do. Maybe one day we will have a smidge of what the Jilly Box offers, or maybe not. Either way, we are really excited about where we are now and what we’ve been able to do in 5 short months. We are going to keep hustling and stay focused to deliver more Box’d Local releases in 2021. 🖤 Love, A & C
